Now that Preventable has launched into its 7th year with a new campaign, we celebrate the shift in attitudes for the safer. Since the start of our Have a Word With Yourself campaign in 2010, attitudes toward preventable injuries have…Learn more
Our goal is to get you thinking
We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.
By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.
“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…Learn more
Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…Learn more
Injuries cost the province a lot of money every year – but just how much? According to a new set of reports released by the BC Injury Research and Prevention Unit (BCIRPU), injuries from falls, car crashes, poisoning and…Learn more
Children are curious and love to get their hands on new things to play with – and sometimes they’ll put these new things in their mouths. No one expects their child to ingest something harmful, but unfortunately, it can and…Learn more
During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…Learn more
As the number of cyclists increase, so does the number of collisions between cyclists and pedestrians. Both road users need to respect each other as people take to the outdoors on wheels or on foot to enjoy Canada’s beautiful summers….Learn more
With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…Learn more
Summer is here and for many Canadian families that means taking part in activities in, on, and around the water. Tragically, approximately 500 Canadians drown each year and lack of child supervision is one of the major risk factors that…Learn more
We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal…Learn more