About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

June 2016 marks the beginning of Preventable’s 8th campaign year! After 7 years of highlighting injury issues and engaging with British Columbians on their attitudes towards preventable injuries, Preventable is seeing the results of our evidence-based campaign.  Overall, campaign monitoring shows a…

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Drinking and boating: they don’t mix. As in, at all. As the weather (and the water) gets warmer, Preventable is partnering with the BC Liquor Distribution Branch to pass on this simple message to all BC boaters. Throughout the summer,…

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Summer is here and for many Canadian families that means taking part in activities in, on, and around the water. Tragically, approximately 500 Canadians drown each year and lack of child supervision is one of the major risk factors that…

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Injuries cost the province a lot of money every year – but just how much?   According to a new set of reports released by the BC Injury Research and Prevention Unit (BCIRPU), injuries from falls, car crashes, poisoning and…

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Now that Preventable has launched into its 7th year with a new campaign, we celebrate the shift in attitudes for the safer. Since the start of our Have a Word With Yourself campaign in 2010, attitudes toward preventable injuries have…

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Children are curious and love to get their hands on new things to play with – and sometimes they’ll put these new things in their mouths. No one expects their child to ingest something harmful, but unfortunately, it can and…

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During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…

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As the number of cyclists increase, so does the number of collisions between cyclists and pedestrians. Both road users need to respect each other as people take to the outdoors on wheels or on foot to enjoy Canada’s beautiful summers….

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With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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