About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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Nobody expects bad things to happen to them during the holidays—not with so much good cheer and joy around. Yet they do. Did you know every hour of every day, an average of more than 340 people in Canada suffer…

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Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…

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The Alberta Centre for Injury Control & Research (ACICR), together with Preventable Alberta and the Northern Alberta Institute of Technology (NAIT), are using a hard-hitting campaign to create awareness among students, staff and Albertans about personal and workplace safety. Alberta…

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With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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Electricity is used all around us – at school, home, and in our communities. It can be hazardous and must be treated with respect. Misuse of electricity can result in electrical fires, burns, serious injuries and death. Preventable is proud…

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With cold and flu season still going strong, it’s important to be careful with your medications.  Before you think that only other people suffer from unintentional poisoning, have a word with yourself. Unintentional Poisoning Facts Poisoning is the fourth leading…

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Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen.  Winter sports, putting up or taking down lights, tricky…

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After a successful launch in Alberta, Preventable has begun to roll out our campaign throughout the province.  Here are a few of the ways that we’re engaging with Albertans to change attitudes and reduce the burden of preventable injuries. Edmonton…

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The Community Against Preventable Injuries is excited to launch our campaign in Alberta! Preventable’s success comes from changing attitudes in the moments and places where preventable injuries occur, and we’re excited to be working with our newest key partner, the…

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