“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…Learn more
Our goal is to get you thinking
We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.
By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.
We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal…Learn more
Fresh air. Incredible scenery. Acres of powder. There are few things more satisfying than a day on the slopes. But it seems a lot of us are taking in more than scenery when we go skiing or boarding—and that could…Learn more
The Alberta Centre for Injury Control & Research (ACICR), together with Preventable Alberta and the Northern Alberta Institute of Technology (NAIT), are using a hard-hitting campaign to create awareness among students, staff and Albertans about personal and workplace safety. Alberta…Learn more
It’s that time again: back to college and university. Time for getting together with friends, fun nights out, and frosh week. There’s just one thing to remember: the risk of preventable injuries goes up when you’re drinking. As in, a…Learn more
Electricity is used all around us – at school, home, and in our communities. It can be hazardous and must be treated with respect. Misuse of electricity can result in electrical fires, burns, serious injuries and death. Preventable is proud…Learn more
With cold and flu season still going strong, it’s important to be careful with your medications. Before you think that only other people suffer from unintentional poisoning, have a word with yourself. Unintentional Poisoning Facts Poisoning is the fourth leading…Learn more
Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen. Winter sports, putting up or taking down lights, tricky…Learn more
After a successful launch in Alberta, Preventable has begun to roll out our campaign throughout the province. Here are a few of the ways that we’re engaging with Albertans to change attitudes and reduce the burden of preventable injuries. Edmonton…Learn more
The Community Against Preventable Injuries is excited to launch our campaign in Alberta! Preventable’s success comes from changing attitudes in the moments and places where preventable injuries occur, and we’re excited to be working with our newest key partner, the…Learn more