About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Children are curious and love to get their hands on new things to play with – and sometimes they’ll put these new things in their mouths. No one expects their child to ingest something harmful, but unfortunately, it can and…

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The Alberta Centre for Injury Control & Research (ACICR), together with Preventable Alberta and the Northern Alberta Institute of Technology (NAIT), are using a hard-hitting campaign to create awareness among students, staff and Albertans about personal and workplace safety. Alberta…

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After a successful launch in Alberta, Preventable has begun to roll out our campaign throughout the province.  Here are a few of the ways that we’re engaging with Albertans to change attitudes and reduce the burden of preventable injuries. Edmonton…

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The Community Against Preventable Injuries is excited to launch our campaign in Alberta! Preventable’s success comes from changing attitudes in the moments and places where preventable injuries occur, and we’re excited to be working with our newest key partner, the…

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