If you think serious
injuries just “happen,”
have a word with yourself

Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

If you think serious
injuries just “happen,”
have a word with yourself

Think Drinking and Winter Sports is a Good Mix? Seriously?
Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

Think “one more” won’t lead to a serious injury? Seriously? Preventable Announces Year Eight Campaign Preventable TV Commercial – Skateboard Helmet Drinking and boating? Seriously? Adult Supervision Preventable TV Commercial – Serioulsy Preventable TV Commercial – Roofing Ladder Preventable TV Commercial – Boiling Water Vancouver Canucks Alumni – Concussion Whitecaps FC – Concussion BC Lions – Concussion
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