Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and more than 200,000 are hospitalized every year.
#skiers and #snowboarders! Don't forget to sport a helmet before you carve fresh tracks @Cypressmtn on Saturday. We'll be there from 9am-1pm
We're gearing up to hit the slopes this weekend, and changing attitudes towards #preventable injuries. #helmetsafety
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