The Community Against Preventable Injuries is excited to launch our campaign in Alberta! Preventable’s success comes from changing attitudes in the moments and places where preventable injuries occur, and we’re excited to be working with our newest key partner, the Alberta Centre for Injury Control and Research (ACICR), to bring our message to Albertans.

According to a 2009 study, at $918 per person, Alberta has the highest per capita injury costs in Canada. That’s not all – preventable injuries are a leading cause of mortality, morbidity and disability in Alberta. Every year between 2001 and 2010 an average of:

  • 1,669 Albertans died from injuries; more than 4 injury deaths per day.
  • 28,877 Albertans were hospitalized for injuries; 79 injury hospitalizations per day.
  • 431,705 Albertans visited emergency departments due to injuries; 1,183 injury visits per day.

Preventable, with our partners ACICR and the Government of Alberta, will use integrated advertising, guerilla marketing activities, and social media to ask Albertans to have a word with themselves and help us lower this staggering burden.

Over the next few months, keep an eye out for our television advertisements, our banners and posters, community events hosted by our local partners, social media activities, and more. For more information, explore the resources on our website, visit ACICR, and check out our YouTube channel.