About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

We did something completely unique to raise awareness that there are more kids on the roads during back to school season. In fact, this campaign was a Canadian first. Preventable, BCAA Road Safety Foundation, and the District of West Vancouver…

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Preventable tried something a little unorthodox to get people thinking about bike helmet use. We descended on 20 locations around Vancouver and left branded bike helmets with a thought-provoking message, hanging from bike racks, where cyclists would be most likely…

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Back-to-school season is the time when you find a lot more children and young adults on and around roads. To get people thinking about driving the speed limit in school zones, we did something that’s never been done before in…

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Notice something different about your morning paper? For one day we re-wrote the news of the day and eliminated the stories about tragic accidents and other preventable injuries that so often dominate the front page.

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