About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

Halloween is all about the unexpected – the hand that grabs your leg in the haunted house, or the kid who jumps out of the bushes scaring trick-or-treaters. Fake unexpected horror is fun. It’s the real unexpected horror we can…

Learn more