About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

Nobody expects bad things to happen to them during the holidays—not with so much good cheer and joy around. Yet they do. Did you know every hour of every day, an average of more than 340 people in Canada suffer…

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